共用题干 Public RelationsPublic relations is a broad set of planned communications about the company, in...
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases,designed to promote goodwill and a favorable image.
Publicity then is part of public relations when it is initiated by the firm , usually in the________ (51）of press releases or press conferences.Since public relations involves communications with stockholders，financial analysts,government officials,and other noncustomer groups,it is usually________(52) outside the marketing department , perhaps as a staff department or outside consulting firm reporting to to management.This organizational placement can be a________(53) because the public relations department or consultant will likely not be in line with marketing efforts.Poor communication and no coordination can be the________ (54).Although the basic purpose of public relations is to provide positive influence_______(55) the public image,this influence generally may be less than_______(56) provided by the other components of the public image mix.
Publicity may be in the form of news releases that have(57) overtones for the company initiated by the public relations department.Publicity on the other________ (58) should not be divorce from the marketing department,as it can________(59) a useful adjunct(辅助) to the regular advertising______(60) not all publicity is initiated by the firm;some can________(61) from an unfavorable press a reaction to certain actions or lack of________(62) that are controversial or even downright ill-advised
The________(63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function,whether within the company or an outside firm,can take________(64) of public image problems and opportunities.Many of these have to do with the way the________(65) does business,such as its product quality,the servicing and handling of complaints , etc. _________52
参考答案: A
参考解析: in the form of是固定搭配，意思是“以……形式”，符合句意。matter事情，问题；system 系统：direction方向。
该句意思是：因为公关包含公司与股东、金融分析家、政府官员及其他非消费群体之间的联络，所以公关部从营销部中划分出去，作为一个直接对总部负责的行政部门或独立的咨询公司。place意思是“划分”，符合句意。approve赞成，同意；develop发展；change改变。
结合上句意思，公关部从营销部划分出去，这种组织设置会使公关部门或公关顾问有可能与营销部门不相协调一致。因此，这是一种限制。limitation意思是“限制”，符合句意。 desire愿望；quality质量；feature特征。
结合上句意思，该句意思是：这样就可能会导致沟通不合、彼此不合作的后果。 consequences意思是“结果，后果”，符合句意。images形象；methods方法；conclusions结论。
influence on是惯用搭配，意思是“对……的影响”，符合句意。
结合上句意思，该句意思是：通常情况下，公关部门对于树立公众形象的影响会少于构成公共形象集合体的其他有关因素的影响。that在这里指代influence。
该句意思是：公关部进行的宣传也可以是新闻发布形式的。这种形式能为公司带来良好影响。favorable意思是“有利的，良好的”，符合句意。serious严肃的；negative负面的；unlikely不可能的。
on the other hand是固定搭配，意思是“另一方面”，符合句意。
结合上句意思，该句意思是：宣传不应该脱离营销部，因为它为正规广告宣传提供了一种辅助作用。provide意思是“提供”，符合句意。produce生产；connect联系；involve涉及。
联系上下文，这里应该填一个表示递进的词，furthermore意思是“此外，而且”，符合句意。yet但是；otherwise否则；rather相当。
result from是固定搭配，意思是“造成，因……发生”，符合句意。make from由……组成；tell from区别；keep from隐瞒，阻止。
该句意思是：有些宣传来自于媒体的反应，即由于公司颇有争议甚至不十分明智地采取了或未采取某些行动而引起的媒体的负面反应。actions意思是“行动”，符合句意。activities 活动；performances表现；relations关系。
该句意思是：我们想强调的一点是，如果公司认为有关公众形象的一切问题或机遇都可以由公关部门来处理好，那是在自欺欺人。point意思是“要点”，符合句意。tradition传统；contrast比较；nature自然，本质。
take care of是固定搭配，意思是“负责，处理”，符合句意。take charge of掌管，接管，控告；take over接管；take note of注意到。
该句意思是：其中有许多因素都与公司经营的方式有关，比如产品的质量、售后服务及顾客意见的处理，等等。firm意思是“公司”，符合句意。manager经理；public公众；department 部门。
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