单选题 0分

Text 4 Alphabet Inc.'s most successful product - the Google search engine - may now be its most ...

Text 4
Alphabet Inc.'s most successful product - the Google search engine - may now be its most problematic. On Tuesday, the European Commission's top antitrust regulator levied a $ 2. 7-billion fine against Alphabet and Google for the way the search engine handles requests for information about products.
Specifically, Commissioner Margrethe Vestager said that Google twisted its results to bury links to rival companies' comparison shopping sites while prominently featuring its own service, Google Shopping. Google responded that it's simply trying to give users what they want and denied "favoring ourselves, or any particular site or seller. " It has a lot at stake: Google has integrated many different offerings into its search engine, including its mapping and travel services. The principle advanced by Vestager, however, is a good one: Giant online companies shoulcl not be able to take advantage of their dominance in one field to hurt competitors in another.
Google's argument is: It integrated Google Shopping, which offers links to products at sites that advertise on Google. into its search engine because that gave users quicker access to the information they were seeking. And in the United States, the key question in antitrust !aw is whether a company's behavior hurts users, not whether it hurts the company's competitors. European regulators focus more on competitors, but they really are two sides of the same coin. If competitors are unfairly closed out, the public can miss out on the very real benefits that vigorous competition provides.
At the same time, it's undeniable that the public has welcomed virtual monopolies in search, social media and other services in the Internet era. A large part of the appeal of sites like Facebook and Twitter is that so many people use them. There's a network effect for social media apps in particular - the more people who use the service, the more valuable it becomes to them.
Meanwhile, start-ups come out of nowhere to create whole new categories of must-have apps and proclucts online. That means dominant companies have to innovate too, or else they can easily change from today's thing to yesterday's. And often, that innovation involves finding a better way to do something that a competitor is doing.
The challenge for regulators is to provide the big companies space to try new things without grossly disrupting the market, closing out other companies and reducing consumer choice, which will ultimately lead to less innovation. A good place to start is by focusing on cases where there is evidence of intentional undermining of competitors - where a dominant company alters the platform it provides not just to feature its own services, but to make it harder to find or use its rivals'.
39. Which of the following statements about virtual monopolies is true?
  • A. They are increasingly denied by the public.
  • B. They are facing great pressure of innovation.
  • C. They are attempting to cooperate with start-ups.
  • D. They are suffering badly from the network effect.

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1 单选题 0分
Text 1
They are falling like dominoes. Executives caught behaving badly might once have been
slapped on the wrist. Today they are shown the door. On July 19th Paramount Television fired its president, Amy Powell, over reports of insensitive comments about race. This is only the latest bigwig to go in a line of departures linked to "personal misconduct". "Boards are now holding executives to higher standards, looking not just at how they treat people but also how they talk to and about them," says Pam Jeffords of Mercer, a consultancy.
The thread connecting these incidents is that all are about perceptions of executive integrity, and by extension, trust. Since trust violations are particularly hard for firms to overcome, often more so than incompetence, firms may believe that firing an errant executive can be the safest, most pragmatic course of action.
Executives were never alt angels. What has changed is that boards are now far less willing to overlook bad behaviour for the sake of superior performance. A 2017 report from PwC, a professional-services firm, found that the share of chief-executive dismissals that were due to ethical lapses increased between 2007-11 and 2012-2016, not because bosses were behaving worse but because they were held more accountable.
Boards seem to be acting thus for two reasons. First, to protect employees and create a safe and inclusive work environment. Second, to protect their brands' reputations. A 2016 study from researchers at Stanford showed that the fallout from chief executives behaving badly, but not unlawfully, was large and lasting. On average each of the 38 incidents studied garnered 250 news stories, with media attention lasting 4. 9 years. Shares usually suffered, though not always. And in a third of cases firms faced further damage, including loss of major clients and federal investigations.
Should an executive's words be judged as harshly as their actions? From the perspective of protecting the brand, as well as discouraging a toxic work environment, they probably should. The power of social media to turn a whispered comment into a Twitterstorm, and the fact that everyone now has a mobile recording device, demands a decisive response.
But boards and the media also risk rushing to judgment and painting the wicked with too broad a brush. An insensitive remark made long ago or as a one-off is not the same as one made as the face of the firm or as part of a consistent pattern. Disney's firing of James Gunn, a director, last week over tweets from a decade ago, before he was hired and for which he has apologised, seems to be one instance in which such distinctions have been papered over. And plenty of companies benefit from environments where people can speak openly and brainstorm out loud.
Once the fallen dominos have been counted, some firms may turn out to have been too gung-ho in responding to the "Weinstein effect". Many, perhaps most, exits will be justified. But all?
21. The phrase "slapped on the wrist"(Line 2, Para. 1) is closest in meaning to
  • A. given an easy penalty
  • B. forced to resign
  • C. despised by the public
  • D. arrested by the police
2 单选题 0分
Text 1
They are falling like dominoes. Executives caught behaving badly might once have been
slapped on the wrist. Today they are shown the door. On July 19th Paramount Television fired its president, Amy Powell, over reports of insensitive comments about race. This is only the latest bigwig to go in a line of departures linked to "personal misconduct". "Boards are now holding executives to higher standards, looking not just at how they treat people but also how they talk to and about them," says Pam Jeffords of Mercer, a consultancy.
The thread connecting these incidents is that all are about perceptions of executive integrity, and by extension, trust. Since trust violations are particularly hard for firms to overcome, often more so than incompetence, firms may believe that firing an errant executive can be the safest, most pragmatic course of action.
Executives were never alt angels. What has changed is that boards are now far less willing to overlook bad behaviour for the sake of superior performance. A 2017 report from PwC, a professional-services firm, found that the share of chief-executive dismissals that were due to ethical lapses increased between 2007-11 and 2012-2016, not because bosses were behaving worse but because they were held more accountable.
Boards seem to be acting thus for two reasons. First, to protect employees and create a safe and inclusive work environment. Second, to protect their brands' reputations. A 2016 study from researchers at Stanford showed that the fallout from chief executives behaving badly, but not unlawfully, was large and lasting. On average each of the 38 incidents studied garnered 250 news stories, with media attention lasting 4. 9 years. Shares usually suffered, though not always. And in a third of cases firms faced further damage, including loss of major clients and federal investigations.
Should an executive's words be judged as harshly as their actions? From the perspective of protecting the brand, as well as discouraging a toxic work environment, they probably should. The power of social media to turn a whispered comment into a Twitterstorm, and the fact that everyone now has a mobile recording device, demands a decisive response.
But boards and the media also risk rushing to judgment and painting the wicked with too broad a brush. An insensitive remark made long ago or as a one-off is not the same as one made as the face of the firm or as part of a consistent pattern. Disney's firing of James Gunn, a director, last week over tweets from a decade ago, before he was hired and for which he has apologised, seems to be one instance in which such distinctions have been papered over. And plenty of companies benefit from environments where people can speak openly and brainstorm out loud.
Once the fallen dominos have been counted, some firms may turn out to have been too gung-ho in responding to the "Weinstein effect". Many, perhaps most, exits will be justified. But all?
22. Boards today value most executives
  • A. communication skills
  • B. professional competence
  • C. moral rntegrity
  • D. loyalty to the company
3 单选题 0分
Text 1
They are falling like dominoes. Executives caught behaving badly might once have been
slapped on the wrist. Today they are shown the door. On July 19th Paramount Television fired its president, Amy Powell, over reports of insensitive comments about race. This is only the latest bigwig to go in a line of departures linked to "personal misconduct". "Boards are now holding executives to higher standards, looking not just at how they treat people but also how they talk to and about them," says Pam Jeffords of Mercer, a consultancy.
The thread connecting these incidents is that all are about perceptions of executive integrity, and by extension, trust. Since trust violations are particularly hard for firms to overcome, often more so than incompetence, firms may believe that firing an errant executive can be the safest, most pragmatic course of action.
Executives were never alt angels. What has changed is that boards are now far less willing to overlook bad behaviour for the sake of superior performance. A 2017 report from PwC, a professional-services firm, found that the share of chief-executive dismissals that were due to ethical lapses increased between 2007-11 and 2012-2016, not because bosses were behaving worse but because they were held more accountable.
Boards seem to be acting thus for two reasons. First, to protect employees and create a safe and inclusive work environment. Second, to protect their brands' reputations. A 2016 study from researchers at Stanford showed that the fallout from chief executives behaving badly, but not unlawfully, was large and lasting. On average each of the 38 incidents studied garnered 250 news stories, with media attention lasting 4. 9 years. Shares usually suffered, though not always. And in a third of cases firms faced further damage, including loss of major clients and federal investigations.
Should an executive's words be judged as harshly as their actions? From the perspective of protecting the brand, as well as discouraging a toxic work environment, they probably should. The power of social media to turn a whispered comment into a Twitterstorm, and the fact that everyone now has a mobile recording device, demands a decisive response.
But boards and the media also risk rushing to judgment and painting the wicked with too broad a brush. An insensitive remark made long ago or as a one-off is not the same as one made as the face of the firm or as part of a consistent pattern. Disney's firing of James Gunn, a director, last week over tweets from a decade ago, before he was hired and for which he has apologised, seems to be one instance in which such distinctions have been papered over. And plenty of companies benefit from environments where people can speak openly and brainstorm out loud.
Once the fallen dominos have been counted, some firms may turn out to have been too gung-ho in responding to the "Weinstein effect". Many, perhaps most, exits will be justified. But all?
23. The report from PwC reveals
  • A. decreased tolerance to incompetent executives
  • B. increased immoral behaviors among executives
  • C. improvement in executives' job performance
  • D. increased requirements on executives' accountability
4 单选题 0分
Text 1
They are falling like dominoes. Executives caught behaving badly might once have been
slapped on the wrist. Today they are shown the door. On July 19th Paramount Television fired its president, Amy Powell, over reports of insensitive comments about race. This is only the latest bigwig to go in a line of departures linked to "personal misconduct". "Boards are now holding executives to higher standards, looking not just at how they treat people but also how they talk to and about them," says Pam Jeffords of Mercer, a consultancy.
The thread connecting these incidents is that all are about perceptions of executive integrity, and by extension, trust. Since trust violations are particularly hard for firms to overcome, often more so than incompetence, firms may believe that firing an errant executive can be the safest, most pragmatic course of action.
Executives were never alt angels. What has changed is that boards are now far less willing to overlook bad behaviour for the sake of superior performance. A 2017 report from PwC, a professional-services firm, found that the share of chief-executive dismissals that were due to ethical lapses increased between 2007-11 and 2012-2016, not because bosses were behaving worse but because they were held more accountable.
Boards seem to be acting thus for two reasons. First, to protect employees and create a safe and inclusive work environment. Second, to protect their brands' reputations. A 2016 study from researchers at Stanford showed that the fallout from chief executives behaving badly, but not unlawfully, was large and lasting. On average each of the 38 incidents studied garnered 250 news stories, with media attention lasting 4. 9 years. Shares usually suffered, though not always. And in a third of cases firms faced further damage, including loss of major clients and federal investigations.
Should an executive's words be judged as harshly as their actions? From the perspective of protecting the brand, as well as discouraging a toxic work environment, they probably should. The power of social media to turn a whispered comment into a Twitterstorm, and the fact that everyone now has a mobile recording device, demands a decisive response.
But boards and the media also risk rushing to judgment and painting the wicked with too broad a brush. An insensitive remark made long ago or as a one-off is not the same as one made as the face of the firm or as part of a consistent pattern. Disney's firing of James Gunn, a director, last week over tweets from a decade ago, before he was hired and for which he has apologised, seems to be one instance in which such distinctions have been papered over. And plenty of companies benefit from environments where people can speak openly and brainstorm out loud.
Once the fallen dominos have been counted, some firms may turn out to have been too gung-ho in responding to the "Weinstein effect". Many, perhaps most, exits will be justified. But all?
24. We can infer from Paragraphs 4 and 5 that
  • A. many executives behaved badly because of their eagerness to protect brand reputation
  • B. only a small percentage of the stories about executives have been proved true
  • C. a firm may suffer heavy losses due to an insensitive remark from its executives
  • D. social media is encouraging misconducts among chief executives with its great power