单选题
2分
Text 1 What would you do with $590m? This is now a question for Gloria Mackenzie, an 84yearold widow...
Text 1
What would you do with $590m? This is now a question for Gloria Mackenzie, an 84yearold widow who recently emerged from her small, tinroofed house in Florida to collect the biggest undivided lottery jackpot in history. If she hopes her newfound fortune will yield lasting feelings of fulfillment, she could do worse than read Happy Money by Elizabeth Dumn and Michael Norton.
These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these material purchases wears off fairly quickly. What was once exciting and new becomes oldhat; regret creeps in. It is far better to spend money on experiences, say Ms. Dumn and Mr. Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time—as stories or memories—particularly if they involve feeling more connected to others.
This slim volume is packed with tips to help wage slaves as well as lottery winners get the most “happiness bang for your buck.” It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it). Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason MacDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.
Readers of Happy Money are clearly a privileged lot, anxious about fulfillment, not hunger. Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world, and scarcity enhances the pleasure
of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was money well spent.
23. McRib is mentioned in Paragraph 3 to show that _.
What would you do with $590m? This is now a question for Gloria Mackenzie, an 84yearold widow who recently emerged from her small, tinroofed house in Florida to collect the biggest undivided lottery jackpot in history. If she hopes her newfound fortune will yield lasting feelings of fulfillment, she could do worse than read Happy Money by Elizabeth Dumn and Michael Norton.
These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these material purchases wears off fairly quickly. What was once exciting and new becomes oldhat; regret creeps in. It is far better to spend money on experiences, say Ms. Dumn and Mr. Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time—as stories or memories—particularly if they involve feeling more connected to others.
This slim volume is packed with tips to help wage slaves as well as lottery winners get the most “happiness bang for your buck.” It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it). Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason MacDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.
Readers of Happy Money are clearly a privileged lot, anxious about fulfillment, not hunger. Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world, and scarcity enhances the pleasure
of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was money well spent.
23. McRib is mentioned in Paragraph 3 to show that _.
参考答案: D
参考解析: 推理题
【命题思路】这是一道封闭式推理题,该题考查作者提到 McRib(烤汁猪排骨)这个例子的目的。
【直击答案】根据题干关键词 McRib 定位到第三段最后一句话 Thisis apparently the reason MacDonald's restricts
the availability of its popular McRib——a marketing trick that has turned the pork sandwich into an object of obsession.。这句话提到了 McRib(烤汁猪排骨)在麦当劳风靡一时,其指示代词“this”表明了其原因。this 指代 前面一句话:“luxuries are most…sparingly.”。从同义替换的角度来看,“sparingly”对应 D 项中的“rarity”; “most enjoyable”对应该选项中的“increases pleasure”,因此 D 项为正确答案。
【干扰排除】第三段最后一句话说“市场营销手段把猪肉三明治变成了让人着魔的一个东西”,但并不能说明 消费者就不理智,A 项属于过度推理,故排除。文中并没有提到烤汁猪排骨的质量(quality),B 项属于无中生有, 故排除。 C 项属于过度推断。原文第四句破折号之后的内容表明当时麦当劳这一营销手段起作用了,但并不能 说明所有营销手段都会奏效。且该处为例子本身的信息,并非其证明的信息。