同等学力英语
考试试题
[单选题]Section B
Directions : In t.his section, you are required to read several excerpts from newspapers and magazines. These excerpts are followed by question.s or unfinished statements, each with four suggested answers A, B, Cand D. Choose the best answer and mark your answer on, the Answer Sheet.
Excerpt l :
I saw a television advertisement recently for a new product called an air sanitizer. A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant. She appeared very determined. Where others are satisfied .~-ith antibacterial-laced sponges, dishsoaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself.
Excerpt 2 :
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products. But when factory production got into full suing and new products, e. g. processed foods, came ontothe market, national advertising campaigns and brand naming of products became necessary. Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers. The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands.
Excerpt 3 :
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living.
Excerpt 4 :
Search advertising-the small t.ext-ads that appear alongside Google and Yahoo Searches-account for 40% of the online ad market. Another 20% goes to display ads and 18% to classified advertising. But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users.
Excerpt 5 :
This year the combined advertising revenues of Google and Yahoo will rival the combined primetime ad revenues of America's three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective-and the most expensive-form of advertising. But that was before the Internet got going. And this week online advertising made another leap forward.
Excerpt 6 :
Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personalitydeclare t.hat he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of' course advertising seeks t,o persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention, But perhaps that is what the well-known television personality wants.
The challenge that newspapers faced from the website is
[单选题]Throughout the ages, there is no one but wishes to get somewhere. However, only a few can climb to the top and be admired by the worlD. What may surprise us is that most of the successful people do not make successes by doing great things,59.
Just as the saying goes, "If you.cannot do great things, do small things in a great way. " 60, one does not necessarily become a great man, but he can still be successful and win respect from others by doing common jobs in a perfect way. Actually, history abounds with examples to prove this saying. The late CEO of the Apple Corporation, Steve Jobs, was a case of point. He was so addicted to details that he could not stop pushing his staff to pursue perfection in design and production. 61 that Apple makes great success in the mobile field, producing products that are not only innovative, but also superior.
[单选题]Passage Four
In 1902, Georges Mlis made and released a movie called A Trip to the Moon. In this movie, the spaceship was a small capsule, shaped like a bullet, that was loaded into a giant cannon and aimed at the moon.
This movie was based on a book that came out many years earlier by an author named Jules Verne. One of the fans of the book was a Russian man, Konstantin Tsiolkovsky. The book made him think. Could one really shoot people out of a cannon and have them get safely to the moon? He decided one couldn’t, but it got him thinking of other ways one could get people to the moon. He spent his life considering this problem and came up with many solutions.
Some of Tsiolkovsky’s solutions gave scientists in America and Russia ideas when they began to think about space travel. They also thought about airplanes they and other people had made, and even big bombs that could fly themselves very long distances.
Many scientists spent years working together to solve the problem. They drew and discussed different designsuntil they agreed on the ones that were the best. Then, they built mall models of those designs, and tested them until they felt ready to build even bigger models. They made full-scale rockets, which they launched without any people inside, to test for safety. Often the rockets weren’t safe, and they exploded right there on the launch pad, or shot off
in crazy directions like a balloon that you blow up and release without tying it first. After many, many tests, they started to send small animals into space. Only after a long time did they ever put a person inside a rocket and shoot him into space.
Even after they began sending people into space, scientists were still trying to improve the shape of the rockets.The design changed many times, and eventually ended up looking like a half-rocket and half-airplane. The machine called space shuttle was used for many years. Now, the government lets private companies try their own designs for spaceships, and they have come up with many different, crazy-looking machines.
The word “shoot”(Para.4)is closest in meaning to “____”
[单选题]Excerpt 1 :
Sales of e - readers surged during the Christmas holiday season , according to a Pew Re -
search Center report , which showed that the number of adults in the United States who owned
tablets nearly doubled from mid - December to early January.Excerpt 2:
Apple , based in Cupertino , California , controls 73 percent of the market , while Samsung
Electronics Co., Sony Corp.and Toshiba Corp.are among companies making constant
improvements on tablets without bringing services that cut into the market share , Sarah
Rotman Epps , an analyst at Forrester , said in the report.Excerpt 3 :
Under Square ' s year -long pilot program , an iPad would be installed in the space where Taxi
TVs currently sit, and the driver would have an iPhone to process credit-card payments.The
technology would allow drivers to accept a passenger ' s card at any point during the ride , then
enter the amount later.The system charges drivers less in credit card transaction fees than the
current rates .
Excerpt 4 :
When Apple introduced the iPad tablet computer in 2010 , it was doing what it likes to do best :
creating a new category to dominate , as it had done with the iPod and iPhone.By the end of
the year , the company had sold nearly 15 million iPads , generating about $ 9.5 billion in
revenue.Just two years later , the chief executive of Apple , Timothy D.Cook , has a
prediction : the day will come when tablet devices like the Apple iPad outsell traditional
personal computers.Excerpt 5 :
Apple has made its first attempt to quantify how many American jobs can be credited to the sale
of its iPads and other products , a group that includes the Apple engineers who design the devices
and the drivers who deliver the ? even the people who build the trucks that get them there.On
Friday , the company published the results of a study it commissioned saying that it had " created
or supported” 514 , 000 American jobs.The study is an effort to show that Apple ' s benefit to the
American job market goes far beyond the 47 , 000 people it directly employs here.Excerpt 6 :
People who read e-books on tablets like the iPad are realizing that while a book on a black -
and -white Kindle is straightforward and immersive , a tablet offers a menu of distractions that
can fragment the reading experience , or stop it in its tracks .
easily accomplished through a quick Google search.And if a book starts to drag , giving up on
it to stream a movie over Netflix or scroll through your Twitter feed is only a few taps away .
It can be inferred from one of the excerpts that a successful company should take the
social responsibility of ____
[单选题]Part W Cloze (10 points)
Direction: In this part, there is a passage with ten, blanks. For each. blank there are four choices marked A, B, C an,d D. Choose the best answer for each blank and mark your answer on the Answer
Sheet.
Methods of studying vary; what works _ 46for some students doesn't work at all for others. The only thing you can do is experiment47 _you find a system that does work for you. But two things are sure: 48 else can do your studying for you, and unless you do find a system that works, you won't get through college. Meantime, there are a few rules that 49 for everybody. The hint is "don't get _ 50 _".The problem of studying,_51_enough to start with, becomes almost52 _when you are trying to do three _53 in one weekend.
54 the fastest readers have trouble 55 that. And if you are behind in written work that must be turned in, the teacher who accepts it too late will probably not give you good credit. Perhaps he may not accept it at all. Getting behind in one class because you are spending so much time on another is really no excuse.
[单选题]Vancouver is the best place to live in the Americas, according to a quality-of-life ranking published earlier this month. The city regularly tops such indexes as its clean air, spacious homes and weekend possibilities of sailing and skiing. But its status as a liveable city is threatened by worsening congestion (拥挤). Over the next three decades, another 1 million residents are expected to live in the Greater Vancouver region, adding more cars, bicycles and lorries to roads that are already struggling to serve the existing 2.3 million residents.
A proposal by Vancouver’s mayor seeks to prevent the worsening conditions. Upgrades would be made to 2,300 kilometres of road lanes, as well as bus routes and cycle paths. Four hundred new buses would join the fleet of 1,830. There would be more trains and more “seabus” ferry crossings between Vancouver and its wealthyorthern suburbs. To get all that, residents must vote to accept an increase in sales tax, from 7% to 7.5%. Polls suggest they will vote no.
Everyone agrees that a more efficient transport system is needeD.Confined by mountains to the north, the United States to the south and the Pacific Ocean to the west, Vancouver has spread in the only direction where there is still land, into the Fraser Valley, which just a few decades ago was mostly farmlanD.The road is often overcrowded.
Yet commuters’ suspicion of local bureaucrats may exceed their dislike of congestion. Trans Link, which runs public transport in the region, is unloved by taxpayers. Passengers blame it when Skytrain, the light-rail system, comes to a standstill because of mechanical or electrical faults, as happened twice in one week last summer, leaving commuters stuck in carriages with nothing to do but expressing their anger on Twitter. That sort of thing has made voters less willing to pay the C$7.5 billion in capital spending that the ten-year traffic upgrade would involve.
Despite the complaints, Vancouver’s transport system is a decent, well-integrated one on which to build reckons Todd Litman, a transport consultant who has worked for Trans Link. “These upgrades are all-important if Vancouver wants to maintain its reputation for being a destination others want to go to,” he says.
The biggest problem threatening Vancouver as a liveable city is ______.
[单选题]Happy people work differently.They’re more productive, more creative, and willing to take greater risks.And new research suggests that happiness might influence__46__firm’s work, too.
Companies located in places with happier people invest more, according to a recent research paper.__47__, firms in happy places spend more on R&D (research and development).That’s because happiness is linked to the kind of longer-term thinking__48__for making investments for the future.
The researchers wanted to know if the__49__and inclination for risk-taking that come with happiness would__50__the way companies invested.So they compared U.S.cities’ average happiness__51__by Gallup polling with the investment activity of publicly traded firms in those areas.
__52__enough, firms’ investment and R&D intensity were correlated with the happiness of the area in which they wereheadquartered.But is it really happiness that’s linked to investment, or could something else about happier cities__53__why firms there spend more on R&D? To find out, the researchers controlled for various__54__that might make firms more likely to invest – like size, industry, and sales –and for indicators that a place was__55__to live in, like growth in wages or population.The link between happiness and investment generallyheld even after accounting for these things.
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